We Are GoodRoots Northwest
We are an innovative organization that explores the entire food system to solve access barriers, advocate for racial and food justice, promote health and wellness, and contribute to the region's economic development.
Since 2009 our organization had operated a traditional food bank serving a small suburban community, but in 2020 we quickly pivoted to a regional rural service provider for over 250,000 individuals annually.
We view our customers from an asset perspective where the customer's dignity is paramount compared to traditional organizations where customers are viewed from a deficit perspective, and the customer's dignity is rarely considered. All decisions are driven with a customer focus on dignity and equity. We have designed a space that is a clean, organized, and thoughtful shopping experience that focuses on fresh, nutritional foods, and culturally inclusive foods.
Our intentional support is multi-faceted to ensure underserved communities we serve have access to nutritional food. We provide food resources to those food insecure, implement innovative programs to remove food access barriers, and partner with skill centers to reduce food waste. Through our Market model and innovative locker systems we are making systemic changes that positively influence our customers' lives.
Our purposeful design focuses on ensuring underserved communities have health equity, food equity, and equitable access to vulnerable populations. Through innovative and sustainable food system projects like the one outlined in this request, we are making critical connections with technology-focused food access, innovative culinary education programs, the local agricultural community, and private businesses committed to the reduction of food waste.